Melbourne’s ‘Times Square’ outdoor ad site up for grabs!

Fivex Commercial Property has made the 14.4 metre by 2.9 metre site available for outdoor media companies or direct-buying advertisers to bid on, with a view to erecting an electronic billboard.

Melbourne CBD’s busiest street corner, located opposite Flinders Street Station, is up for grabs an advertising site  for the first time.

The contract for what is being billed as Melbourne’s answer to Times Square is now up for grabs.

The site is visited by around 80,000 pedestrians and 22,000 vehicles every day week day, according to Cardno Group.

The process is being managed by Jones Lang LaSalle. The company’s leasing director James Palmer, said: “This site is without a doubt the busiest, and most significant street corner in the Melbourne CBD. The billboard will become the major look-to feature as people exit the Flinders Street train station via the Elizabeth Street pedestrian subway, and for all pedestrians in general. Exclusive rights in such a prominent and busy location means big brands will be sizing up the opportunity. It’s an extremely valuable piece of real estate.”

Fivex Commercial Property GM Lesli Berger said: “Finally Melbourne is set to join the ranks of the world’s great cities like New York, London, Paris and Berlin; cities that embrace billboards as part of the theatre of their very streetscapes, cities that work with billboard owners and advertisers to ensure the messages on these sites are entertaining, relevant and dynamic, and add to the character of the city. We are very pleased to be moving forward.”

“As soon as the site is leased – to either a media buying organisation or directly to a big-brand user – the LED signage is fabricated and installed in a matter of weeks and Melbourne will light up,” he added.

mumbrella.com

28 October, 2011